Figuratively speaking, she wears many hats. In reality, she wears many outfits.

You kind of have to when you’re constantly on the move from workouts to meetings, to errands to drinks, and everything in between. But what if there were some key pieces that could work in different contexts—without having to pack a last-minute outfit change in your tote? It’s this kind of thinking that led Natalie to develop eladay: versatile staples that you can feel confident and look hot in, wherever the day takes you. As effortless as you are. Muah.